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strategy mobile marketing providers

Over the past 6 / 12 months is emerging ever more clearly a competitive environment for ICT. If we look at what I believe are the three most reliable players, Google, Apple and Nokia's strategy is clear.
All three, from different places now offer a very similar product with different variations depending on the busy main segment.
All three offer services like web-based "cloud": Nokia Ovi, Apple Mobile Me, Google Apps (Google is the most recognized in this service). All three devices offer hardware and firmware platform to take advantage of mobile services: Nokia-Symbian (the most recognized in the segment), G1-Google Android, Apple iPhone. Finally, all three services have developed to get that call the "constant partial attention" (http://continuouspartialattention.jot.com/WikiHome) by the user.
It 'obvious that the user will have access to their data "in the clouds" not only from fixed locations, but also - and especially - on the move (otherwise, what is it to be "cloudy"). And his connection to the IM services and e-mail alert, will be constant all the time in which no is opposite to a fixed position (ie connected via ADSL or other network). Only three of the Italian phone providers offer a convenient package that allows data exchange without any time limitation (other tafiffe always have a "flap" time). There was an option with only 5 € per month would enable you to download 500 megs of data per month with no time limitations in my view would meet many people who would pay handsomely for the traditional circuit-switched services and SMS.

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finally (maybe) will pay those who are "mobile"

a contradiction that has always characterized the mobile phone market is that those who benefit from this low-cost reachability of the caller. In fact, unlike the American market where the recipient pays always, here in Italy (but applies to all of Europe) the costs of mobility are charged to the caller and the called party (unless the terminal is abroad).
With the advent of VoIP phone (Nokia many terminals have already integrated VoIP client) who is on the move will have to pay for access via IP mobile network, or its interconnection with the fixed and will be charged to the caller is the only fixed network (always over IP).
Meanwhile, add the cell phones wi-fi and the problem becomes greater the handover between the two networks is transparent to the mobile user.

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The new frontiers of advertising

We try to think of a spot aired during the Superbowl: cost $ 50 million for thirty seconds. Audiens 1,200,000 people worldwide. Now try to think of 50 million small businesses in the world (laundries, pizza, magicians, electricians ...) that can send their message during the SB at a cost of 3 Euro. This will reach only registered customers, a small circle of people. Result: revenue of $ 150 million. This possible scenario for the advertising on the Internet. The end of brodcasting has already begun? ... YouTube launches its first event LIVE! http://www.youtube.com/live .

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Nikesh Arora Director of Google Europe

very interesting speech at the annual conference of the Marketing Society. Nella sua premessa dice che "...il 50% dei marketiers non capisce quello che sta succedendo intorno a loro". Speriamo di essere nell'altra metà.

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positive communication

Un bravo comunicatore è colui il quale sa far veder le cose sotto una luce diversa, inaspettata, illuminante. Zio Carlo, il mio pizzaiolo preferito, ha da poco lasciato la sua pizzeria (la compra e rivende ogni due o tre anni facendo sempre buoni affari). Ricordo che la prima volta che andai nella sua pizzeria gli chiesi una pizza "gigante" per mio figlio. Lui, invece di dirmi non che non facevano pizze in quel formato mi disse: "Noi le facciamo TUTTE giganti".
Zio Carlo, a good communicator.

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Interview with Sergei Podbereschi founder 5pm

Here is the link of the podcast
http://www.thepmopodcast.com/mp3/The_PMO_Podcast_132_5pm.mp3

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Every company has a project on clouds

A project or perhaps a set of projects. Several years have passed since a former colleague of mine (very good guitar player Django style) I had proposed this vision of the company. The thing is absolutely right and now even more topical in the light of the fact that teams that are the focus of the projects can be "virtual" and located in very different places. Learn to work the team is learning how to manage projects or companies. Collaborative culture is emerging, educated and able to social networking di moltiplicare le risorse e non solo sommarle (la diversità moltiplica, l'uguaglianza somma). Anche gli strumenti vanno in questa direzione: da Basecamp (sconsigliato) a 5pm http://www.5pmweb.com (ottimo).

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Computer cloud è la nuova tendenza in atto che permette di mettere i propri dati (mail, documenti, foto, calendario) sulle "nuvole" ovvero sfruttando la relazione Client / Server dove quest'ultimo è accessibile tramite Internet.
I servizi di Gmail (in particolare nella versione App), Calendar e Goggle Docs, nonchè Mobile Me di Apple sono due realtà che vanno in questa direzione (registriamo il cronico ritardo di Microsoft con la nuova versione di Windows Live).
The benefits from the organizational point of view are obvious. Everything you need instant and where you need them.
There never happen to be from the customer and having to admit "I do not have with me the presentation of this product" or "now I'm out, I will see 'the Suia mail on my return." The advantages are: What are the disadvantages? Apparently no one even if it remains the risk that these services should be blocked and we find no important data. So the rule is always back up: Even when our data is "in the clouds."

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Computer Intelligence and know-how and planning

Recently I happened to suffer from the "old" material Varvelli family (4 management consultants in one family: wow!) And I found it still very present.

We propose again the intervention of Maria Ludovica Lombardi
http://www.loccioni.com/Portal/Uploads/Eventi/CapaciDiInnovare/03. 20M.Ludovica% 20Lombardi% 20% (23% 20min).
mp3
beautiful passage in which he says that "know how this patrolling, intelligence is shaping the future."

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When it was decided to reach a new market or develop that which already is creating a plan that basically is a statement of the objectives we are setting. These will appear as achievable, measurable and "right" ambitious. Based on these data must be supplied pianificazione delle attività. Rispetto al piano che presenta un'analisi consuntiva del rapporto tra risorse e ricavi fatta su base temporale breve media e lunga, la pianificazione scandisce su base temporale ogni attività e prevede un orizzonte di azione necessariamente breve. Ogni risorsa deve essere investita di una responsabilità precisa e va tenuto costantemente sotto controllo l'avanzamento delle attività. La pianificazione va continuamente aggiornata e rimodulata lungo tutto il periodo di sviluppo del piano. Troppo spesso ottimi piani industriali non affidati ad un servizio pianificazione efficente si perdono nel nulla o ancor peggio divorano risorse senza produrre alcun benefico a causa di anelli deboli non opportunamente rinsaldati.

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Plans La rivincita dell'analogico

Until we find a way - and perhaps there are neighbors - to make us perceive the sounds directly to the brain by cutting off the ear, the music is totally analog. However, in view of its long history, in the last 100 years, the ability to use technical means for its reproduction and performance not only created a potential for the spread has peaked in digital form, regardless of the medium. While this paradigm has reached QUALITY '- DIFFUSION - LOW COST did fail the economic reasons behind the ability to create music. The digital won and destroyed the music. What will happen now to the record labels? What will become? The prospect more plausible and of which there are already several signals in recent years is that they will become stars of the new LIVE. The nusica as an event, a moment of experience that not only relegated allla great event but also to the simpler times. The boys take off their twenties IPOD from his ears and feel of a new chiatarra playing.

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Mass Customization & Open Innovation News

Mass Customization & Open Innovation News

wonderful blog by Frank Piller researcher and author of several books on mass customization

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Sincrono VS Asincrono

The telephone call "classic" can be defined as synchronous. Or in this case all participants must be "synchronized" and respond immediately to questions. Asynchronous communication instead tipicamnte the e-mail and IM, do not require an immediate response, nor have the level of engagement - Distraction - synchronous call. The personal mobile telephony has introduced an additional factor to the invasive synchronous calls because you can 'be achieved, without any filter at any time.
Too often companies in the use of asynchronous communication takes place with too long and lose efficiency due to the exclusive use of the synchronous mode. In particular, the instant messaging (aka "chat") is still largely under-utilized or even denied in those organizations whose vertices are associated to chat exclusively to fun recreational activities - not that this does not happen - rather than production. The success of SMS confirming that the latter wins between synchronous and asynchronous.