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strategy mobile marketing providers

Over the past 6 / 12 months is emerging ever more clearly a competitive environment for ICT. If we look at what I believe are the three most reliable players, Google, Apple and Nokia's strategy is clear.
All three, from different places now offer a very similar product with different variations depending on the busy main segment.
All three offer services like web-based "cloud": Nokia Ovi, Apple Mobile Me, Google Apps (Google is the most recognized in this service). All three devices offer hardware and firmware platform to take advantage of mobile services: Nokia-Symbian (the most recognized in the segment), G1-Google Android, Apple iPhone. Finally, all three services have developed to get that call the "constant partial attention" (http://continuouspartialattention.jot.com/WikiHome) by the user.
It 'obvious that the user will have access to their data "in the clouds" not only from fixed locations, but also - and especially - on the move (otherwise, what is it to be "cloudy"). And his connection to the IM services and e-mail alert, will be constant all the time in which no is opposite to a fixed position (ie connected via ADSL or other network). Only three of the Italian phone providers offer a convenient package that allows data exchange without any time limitation (other tafiffe always have a "flap" time). There was an option with only 5 € per month would enable you to download 500 megs of data per month with no time limitations in my view would meet many people who would pay handsomely for the traditional circuit-switched services and SMS.

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finally (maybe) will pay those who are "mobile"

a contradiction that has always characterized the mobile phone market is that those who benefit from this low-cost reachability of the caller. In fact, unlike the American market where the recipient pays always, here in Italy (but applies to all of Europe) the costs of mobility are charged to the caller and the called party (unless the terminal is abroad).
With the advent of VoIP phone (Nokia many terminals have already integrated VoIP client) who is on the move will have to pay for access via IP mobile network, or its interconnection with the fixed and will be charged to the caller is the only fixed network (always over IP).
Meanwhile, add the cell phones wi-fi and the problem becomes greater the handover between the two networks is transparent to the mobile user.