In an economic climate where the urge to eat has to be constant, it is essential to increase the speed with which the tender renewed. Even small and medium enterprises, originally straight on the insights of the entrepreneur, must structure the marketing process in order to be able to delegate.
are basically three aspects to be evaluated in order to approve a new project to develop a new product.
DESIRED, technically feasible and economically viable.
Desirable as the customer must not only "be able to buy" (number of stores, advertising, etc ...), but must "want to buy." E 'must make an effort to say how many pieces you sell a certain item that you want to make. To this point, the companies that have managed, through an appropriate policy of sponsoring social nerwork, to establish a direct channel cones consumers have a great advantage.
technically feasible because what "I" is mediated by what I "can do". E 'produces with my existing structure? Technical problems related to this or that particular can be solved with the skills that I possess? And 'good available as soon as possible to make this the specific feasibility analysis. Finally
to be economically viable to be correlated with the time or resources to invest in much time they can return. In addition to guess whether the market share - revenue - which I believe I can win will still be there waiting for me when my product will be on the market.
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